Industry Trends Report provides insight into professional portrait market
by Emily Fassanella
PMA Marketing Research
www.photomarketing.com
August 2005
I found an article about the trends in the portrait photography industry. I have been told over the last few years that portraiture sales are decreasing, but this article states otherwise.
2004 Portrait Sales In Millions:
Wedding: $1,143
Senior: $383
K-11: $634
Family: $567
Child: $490
Sports: $179
Other: $473
The article then goes on to explain that family portraits and school portraits are decreasing but only slightly which has even lessened over the last few years.
Some reasons for these declines may involve:
economic trends
personal digital cameras sales increase
more technology savvy consumers
But there are some photography that has continued to increase over the years:
event photography
portraits in sitting on Santa's lap and special events
church directories
sports photography
nursery segments
Therefore, to ensure a stable income for my photography studio I would need to make sure that I offer some of the increasing services. I would be interested in church directories, enhancing my event photography availability, and nursery segments.
